Privacy Policy
Effective date: July 3, 2026
Tampa Bay Assisted Living LLC, doing business as Serenity Pointe (“Serenity Pointe,” “we,” “us,” or “our”), operates the website serenitypointeliving.com and an assisted living community located at 38906 North Ave, Zephyrhills, FL 33542. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
What Information We Collect
We collect information you voluntarily provide through our website forms, phone calls, emails, text messages, and in-person visits, including: name, phone number, email address, mailing address, information about the care needs of you or your loved one, appointment preferences, and any other details you choose to share with us.
Cookies & Tracking
We collect standard website usage data (such as IP address, browser type, device information, and pages visited) through cookies and similar tracking technologies. You can control cookies through your browser settings; disabling them may affect site functionality.
How We Use Your Information
We use your information to respond to inquiries, schedule and confirm tours, provide information about our community and services, send appointment confirmations and reminders, communicate updates about Serenity Pointe, improve our website, and comply with legal obligations.
SMS/Text Messaging Opt-In
If you provide your mobile phone number and check the optional SMS consent box on our forms, you consent to receive text messages from us, including tour confirmations, appointment reminders, informational messages, and occasional promotional updates. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Text STOP at any time to opt out, or text HELP for assistance. You may also call us at (813) 937-6543.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties, except with our SMS service providers solely to enable message delivery.
How We Share Information
We do not sell your personal information. We share information only with service providers who help us operate our business (such as website hosting, customer relationship management, and messaging platforms), when required by law, or with your explicit consent.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure.
Data Retention
We retain personal information only as long as necessary for the purposes described above or as required by law.
Your Rights & Choices
You may request access to, correction of, or deletion of your personal information; unsubscribe from email communications using the link in any email; opt out of SMS by texting STOP; and update your contact preferences at any time by contacting us using the information below.
Children’s Privacy
Our website and services are directed to adults and are not intended for children under 13. We do not knowingly collect information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.
Contact Us
Tampa Bay Assisted Living LLC (DBA Serenity Pointe)
38906 North Ave, Zephyrhills, FL 33542
Phone: (813) 937-6543
Email: care@serenitypointeliving.com
See also our Terms of Service.